The average gift from the Tooth Fairy dropped to $2.10 last year, but she’s still visiting nearly 90 percent of homes throughout the United States, according to The Original Tooth Fairy Poll® sponsored by Delta Dental.1 That average gift is down 42 cents from $2.52 in 2010. The 17 percent drop in value is one of the larger declines since Delta Dental began conducting the Original Tooth Fairy Poll® in 1998.
“Like many Americans, the Tooth Fairy needed to tighten her belt in 2011, but she’s hopeful for a recovery this year,” said Chris Pyle, spokesperson for the Delta Dental Plans Association. “More importantly, Delta Dental is encouraged that parents are still making visits to the dentist a priority for their children.” In fact, 90 percent of those surveyed say they take their children to the dentist every six months.
The Original Tooth Fairy Poll®, which surveyed 1,355 parents across the country, yielded these additional findings:
- The most common amount left under the pillow by the Tooth Fairy is $1.
- Most children find more money under the pillow for their first lost baby tooth.
- Thirty-five percent of those surveyed allow their children 3-4 sugary drinks a day. Dentists say that’s too many.
- Seventy-one percent of those surveyed first take their child to the dentist between 2-3 years old. Dental professionals recommend that parents take their children to the dentist by age 1 or within six months after the first tooth erupts.
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