A perfect body or a perfect smile?
MADISON, Wis., USA: Consumers say they would pay to fix their teeth before they would pay for weight loss help, according to new research from the American Academy of Cosmetic Dentistry (AACD). The findings are good news for cosmetic dentists — they suggest that the demand for cosmetic dentistry is stronger than ever.
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Nearly half (45 percent) of Americans think a person’s smile can defy aging’s effects while eyes come in a distant second (34 percent). In comparison, very few adults find the following features less likely to age well:
- Body shape (10 percent)
- Hair (6 percent)
- Legs (5 percent)
“A great smile is always in style, and these results prove it,” said AACD President Dr. Ron Goodlin. “Cosmetic dental professionals can rest assured that their services will always be needed.”
The AACD’s research was completed through a survey with Kelton Global in recognition of Healthy Aging Month, which takes place in September. Kelton Global polled 1,018 American adults ages 18 and over questioning them about their attitudes related to aging and beauty.
The AACD Smile Survey was conducted between August 17 and August 23, 2012 among 1,018 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Margin of error = +/- 3.1 percent.